Sale Force

The Art of Up Selling Online

Latest trends, best practices and consumer preferences



Tuesday 3rd March 2015, 9.15am – 10.30am

Google Campus, 4-5 Bonhill St, London EC2A 4BX


At this event we will hear from three high profile thought leaders from the online retail industry, they will reveal their best kept secrets for helping your customers discover more.


Sarah Watson, Head of Mobile, Net-A-Porter Group


  • How upselling differ between industries
  • The latest mobile ecom trends
  • Lessons learned from Net-A-Porter

About Net-A-Porter Group: 
Attracts more than two million weekly visitors and achieves an average spend of £500 per transaction. For more info, visit:

Tristan Money, 
SVP of External Marketing, CRM and Channel Marketing, Vista Print


  • Benefits of avoiding the aggressive upsell
  • Lessons learned from Vista Print
  • The future of upselling

About Vistaprint: 
For more info, visit:

John Fleming, 
Marketing Director, EMEA & APAC, Webtrends


  • Why is personalisation important?
  • How to capture and use data to drive personalisation
  • Importance of consistent experience across digital assets

About Webtrends:
 Web analytics firm advising more than 2,000 brands including Marks & Spencer, The Telegraph, BMW, etc. For more info, visit:


Divido let sellers offer their customers to spread the cost of their purchase in intersst free instalments, for more information and free trial, visit

Ticket update: Please note that as a Service Provider you can not book a ticket type as if you were a Technology Company or Investor. If you book the wrong ticket type it will be cancelled.

9.15 Doors open & registration starts
9.25 Doors close
9.30 Welcome
9.35 3 x 10 min keynotes
10.05 Panel discussion
10.25 Informal networking opportunity
10.30 End

Fresh croissants and juice will be available during the morning



About John Fleming

15 years experience as a senior marketer with an expertise in understanding how new technologies can be used within marketing. He is responsible for devising the marketing strategies for the region, delivering marketing campaigns as well helping to develop the Webtrends vision.

About Sarah Watson

Since 2012 she has been responsible for the development and growth of all mobile platforms, across the group portfolio including Net-A-Porter, Mr Porter and The Outnet. Joined the firm as an SEO specialist in 2008 and became later their social media manager before moving into her current role.

About Tristan Money

Responsible for European Marketing at Vistaprint, developing customer strategies to drive growth across 17 markets in Europe. Tristan has nearly two decades of ecommerce experience, the majority working for various start-ups in San Francisco.


Mar: The Art of Up Selling Online

May: How to Minimise Shopping Cart Abandonment

Sep:  How to Prevent Online Retail Fraud

Nov: The Key Trends for Online Retailing in 2016

The Future of Online Credit Payments

Latest trends, consumer preferences and new FCA regulations Several banks are setting up their own fintech accelerators to be first to discover the next big thing. Mobile phone operators are trying to beco
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The First Tuesday Award 2014

Once a year we name The UK’s Most Promising Internet Company with a Final at Internet World trade show attended by 11,000 industry professionals. Previous winners and finalists includes companies once tiny
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How To Measure Social ROI

What is the most effective way for businesses to measure the ROI (return on investment) on their social media activities? As your business continues to spend an increasing amount of time, money and effort
Read More → is helping companies connect with their customers in entirely new ways. Through their growth and continual focus on customer success, they have been recognised as the world’s most innovative company in 2013 by Forbes magazine – for the third year in a row. That’s why they love engaging with startups and thought leaders, to better understand how you are disrupting the market and continually creating new opportunities.

For more details, visit;


Deloitte provides audit, tax, consulting, and corporate finance services to public and private clients spanning multiple industries. The Global Technology, Media & Telecommunications Industry (TMT) group consists of the practices organised in the various member firms of Deloitte Touche Tohmatsu Limited (DTTL) and is dedicated to helping clients evaluate complex issues, develop fresh approaches to problems and implement practical solutions. Within the Technology practice in the UK, our clients range from FTSE100 globally renowned organisations, to high-tech, fast-growing SMEs; covering a range of sectors from hardware and hi-tech manufacturing, to software and internet.

The pace of technological change is one of the biggest challenges facing industry executives today. In a market of economic uncertainty, technology companies are changing their business strategies in order to adapt for success. We understand the challenges that technology companies face during their business growth cycle and tailor comprehensive solutions for our clients accordingly. By helping companies adapt quickly to this evolving terrain, we can unlock the innovative and creative thinking they need to compete.

For more details, visit; and

For information on how First Tuesday can help your business connect with our community, please contact us on:


Are you building the next big UK internet success story?
Then you should nominate it to the First Tuesday Award!

Simply complete this form:

It’s free to enter, application takes less than 15 minutes, and your details are completely confidential.

New & Final Deadline: Sunday 8th June 2014, 6.00pm.

Once a year we name The UK’s Most Promising Internet Company with a Final at Internet World trade show attended by 11,000 industry professionals. Previous winners and finalists includes companies once tiny companies like and when they where making their way up! Apart from the recognition the winner will be offered 6 hours of consultation from Deloitte with a choice of industry specialists from across all their service areas including, Tax, Audit, Corporate Finance and Consulting.

How it works: A panel of VC’s (see below) will screen and shortlist 10 companies and 3 finalists. Each business is assessed based on the robustness of their business model (incl degree of innovation, USP vs competitors), market size/company growth, technical execution and quality of the team. The 3 companies indexing the highest on these variables will be the finalists that will be forwarded to the jury. The finalists will pitch to the jury and Internet World audience live on stage Tuesday 17th June 1pm.

The award is handed to the winner by the Jury Chairman.


Chairman: David Buttress, CEO,


David took the company public last month and raised £1.47bn in the process, making it London’s biggest technology listing in eight years. Just Eat has 5.9m active users who place takeaway orders through the online service.

Sanj Bhayro, Senior AVP – EMEA SMB,





EMEA Sales Leader at for over 8 years across multiple regions and market segments. Currently responsible for the EMEA Small to Medium Business Unit. Committed to aligning and helping start ups and fast growing companies achieve success. 15 yrs experience in technology across various industries and segments in EMEA.

David Cobb, Partner, Deloitte


Lead Deloitte’s  Transfer Pricing team with a focus on the Technology, Media & Telecoms industries for companies of all sizes.


Review Panel

Ben Tompkins, General Partner, Eden Ventures (Twitter: @b_tompkins)

72 Point / One Poll London Office Launch Party

With over €150 million under management, Eden has invested in over 35 European startups – typically initially investing at the seed/A round but with the capacity to invest up to €10 million in its best companies.

Grace Gould, Index Ventures (Twitter: @gracergould)


Grace works on the early stage technology investment team for Index Ventures. Previously she founded two startups, one in the health and one in the media space.

Linus Dahg, Wellington Partners (Twitter: @LDahg)


Early stage VC, Linus joined the Digital Media and Software team at Wellington Partners in 2014 His primary role is identifying investment opportunities and building relationships with the great entrepreneurs behind these companies. 

Mark Gracey, Principal, Scottish Equity Partners





Focused on software and web technology opportunities. Before joining SEP, Mark founded and ran the European operations of network security OEM. Previously he worked as an engineer for 7 years focusing on high-speed semiconductors.

Richard Marsh, Partner, DFJ


Richard is an experienced entrepreneur as well as a venture capitalist. He founded and built Datanomic, a Cambridge-based software company which was a pioneer of Data Quality software and was acquired by Oracle. As an investor, Richard has worked across software, hardware, mobile and cleantech sectors.

Wayne Gibbins, Vice President, Notion Capital (Twitter: @waynegibbins)





Wayne has worked in a variety of roles within the web technology sphere including in software engineering, product management, product marketing, marketing, operations, strategic partnerships, communications and branding.

Frederico Pirzio, Founder, Playfair Capital (Twitter @Fede_r1c0)


Founder of early stage investment fund Playfair Capital and has backed thirty one tech companies in the last three years. Under this guise Federico also started the coworking and incubator space Warner Yard, a startup hub and the London outpost of US accelerator Techstars.

Mike Chalfen, Experienced VC (Twitter: @chalfs)





Over the past 16 years, Mike has served on 20 boards and made around 35 investments across the technology and media sectors. Invests in enterprise software and mobile, e-commerce and internet service. Before Advent he worked as a partner at BCG.


First Tuesday was founded in 1998 and is today the UK’s largest network for the leaders of high growth technology companies, their investors and related service providers with over 5,000 registered contacts.

The first tuesday of a given month (hence the name) we gather the best connected individuals to discuss new opportunities within a trending vertical in the digital space. It’s a thought leadership forum for those interested in staying ahead of the curve.

We promise to always;
Source the best keynotes, leave with new and actionable insight
Actively manage the mix of attendees, meet great people
Use your time efficiently, 60 min of talks followed by 60 min of networking

Or as we like to say; don’t network – be the network. Sign up to our next event and experience this for yourself.



Christer Holloman
First Tuesday UK



First Tuesday, Office 36 88-90 Hatton Garden London EC1N 8PN UK


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