Sale Force

The Future of The Enterprise App Economy

- Privacy, security and lack of sex appeal



Tuesday 6th May 2014, 6.30pm

Hub Westminster, New Zealand House, 80 Haymarket, London SW1Y 4TE


Apple started an app revolution, massive consumer adoption has now has filtered through to the enterprise but what are some of the key challenges and opportunities the enterprise app economy faces? What are the most interesting innovations right now? What does it take to be a successful developer of enterprise apps? Is the route to market broken, can it be disrupted?

The addressable market for software vendors is rapidly expanding: by 2015, the number of mobile workers will surpass 1.3 billion. For app developers, this brings unprecedented and previously unreachable scale to building technology for businesses. The potential of the enterprise app economy is massive, and we’re just getting started.

At this forum you will hear from three thought leaders arguing three very different points and perspectives about the future of the Enterprise App economy.

Keynotes and their key points:

David Poltorak, Head of Development, Fusion Experience

david fusionlogo

- Enterprise Apps: Time to Value Is Key

- Applying the ‘Angry Birds’ mentality to the Enterprise App

- A step into the Near Future – it’s closer than you think

Peter Grant, CEO, CloudApps

peter_cloud  cloudapps

- Innovation: Behavioural science meets gamification and big data

- Technology will be just one part of solving the employee motivation puzzle

- We are staring at future of the “Reputation Economy” – do you know what it looks like & will you be ready?

Ben Salama, Managing Director, Accenture Mobility

ben_acc  accenture-logo

- Enterprise apps..what’s the opportunity?

- Will enterprise software companies leave any room for others to innovate & succeed?

- What are the barriers to entry & what models have the best chance of success?

Following their individual presentations we will run a moderated panel discussion where you can ask your questions and get involved in the debate! For agenda and bio, please keep reading.

Moderator: Xabier Ormazabal, Head of UK Marketing,



6.20: Doors Open
6.30: 3 x 10 min key notes
7.10: Panel Discussion
7.30: Informal debrief networking over complimentary drinks
8.30: End


Ben Salama Managing Director, Mobility, Accenture

Ben leads the Mobility practice for the UK and Ireland, across all of Accenture’s industry groups, with an objective to embed mobility into every aspect of our clients’ business as they transition to become ‘connected enterprises’. Ben has nearly 30 years’ experience as a business leader in the systems integration, software products, high-tech and financial services industries. Prior to joining Accenture in 2011, he was an SVP at Teleca – a global system integrator specialising in mobile projects where he led their European business.

Peter Grant, CEO, CloudApps

Prior to joining CloudApps, Peter was CEO at Actant, producers of derivatives trading platforms, where he transformed the company from an engineering-led focus to a customer-centric focus, bringing to market a major product update to stimulate significant revenue growth. Prior to Actant, Peter was VP, Worldwide Sales for Tideway Systems where he drove a 500% increase in customer acquisition, paving the way for their acquisition by BMC Software.

Steve Edkins, CEO, Fusion Experience

Steve has over 25 years experience within IT and Business services, and is one of the founding directors of FusionExperience, holding the position of CEO and Business Development & Marketing Director of FusionExperience. He has held senior positions in large multi-national corporations. In his previous role as Deputy CEO of DST International (now DST Global Solutions), Steve led over 1500 employees and was responsible for global service revenue of over $150 million across the EMEA operations.


May: Enterprise App Economy

June: Calculating Social Media ROI

Sep: Future Of On Demand Broadcasting

Oct: The Future of The Connected Home

Nov: The Tech Trends & Startups to Watch in 2015

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For information on how First Tuesday can help your business connect with our community, please contact us on:


Are you building the next big UK internet success story?
Then you should nominate it to the First Tuesday Award!

Simply complete this form:

It’s free to enter, application takes less then 15 minutes, and your details are completely confidential.

Deadline: Monday 15th April 2013, 6.00pm.

Once a year we name The UK’s Most Promising Internet Company with a Final at Internet World trade show attended by 11,000 industry professionals. Previous winners and finalists includes companies once tiny companies like and when they where making their way up! The shortlisted companies will be mentioned on the Internet World website and the finalists will get featured on Sky News Technology.

How it works: A panel of VC’s (see below) will screen and shortlist 10 companies and 3 finalists. Each business is assessed based on the robustness of their business model (incl degree of innovation, USP vs competitors), market size/company growth, technical execution and quality of the team. The 3 companies indexing the highest on these variables will be the finalists that will be forwarded to the jury. The finalists will pitch to the jury and Internet World audience live on stage at Tuesday 23rd April 3pm. The award is handed over by the Jury Chairman.


Chairman: Paul Forster, Co-Founder,


Paul sold for a reported $1bn USD in 2012. Prior to Indeed he co-founded the leading job site for financial professionals which was acquired in 2003. He holds an MBA from INSEAD business school as well as Master’s degrees from Cambridge and Oxford Universities.


Sanj Bhayro, Area Vice President,


15 years+ experience in Technology Sales, leading sales teams across EMEA.  8 years with with a focus on building the sales and distribution model for the small to medium business market. Prior to joining he worked for a number of business application software providers and resellers.

Nigel White, Cloud Managed Services Executive, UK and Ireland, IBM

small_NigelWhiteLeads IBM’s Cloud Managed Services across UK and Ireland and is responsible for IBM’s IaaS and PaaS solutions. The last 13 years he has worked in Global Technology Services with IBM’s larger services clients and has worked across many industries; travel, banking, insurance, retail, pharmaceutical and research.


Review Panel

Martin Mignot, Principal, Index Venture (Twitter: @martinmignot)


Martin works on the early stage technology team. Previously Martin was an analyst at UBS in London where he was part of a team advising a range of large cap media and telecoms clients including ITV, Vodafone and Zain as well as numerous private equity funds.


James Wise, Principal, Balderton Capital (Twitter: @JP_Wise)

JWBaldertonsmallBeen investing in tech/internet-based companies for the past 10 years and James is sourcing the next best investments for the firm. Prior to joining Balderton, James helped build one of the UK’s first social venture funds.

Daniel Waterhouse, GP, Wellington Partners (Twitter: @wanderingvc)

small_Daniel Waterhouse

Partner at Wellington since 2008, primarily focuses on new and existing deals in the Digital Media and Software sectors. Before Wellington he was a Sector Partner at 3i and held senior corporate development roles in strategy and M&A for Yahoo in Europe.


Robert Dighero, Partner, Passion Capital (Twitter: @robertdighero)


18 years operational experience within online, currently investing in early stage e-commerce, payment and marketplace businesses.  Robert was previously CFO of QXL Ricardo where he managed nine acquisition and its dual listing IPO.


Mark Gracey, Principal, Scottish Equity Partners


Focused on software and web technology opportunities. Before joining SEP, Mark founded and ran the European operations of network security OEM. Previously he worked as an engineer for 7 years focusing on high-speed semiconductors.


Michael Jackson, Mangrove Capital Partners (Twitter: @overdrev)


Michael uses his operational background from high growth telecoms and internet businesses to assess and invest in a large number of early stage tech businesses.


Wayne Gibbins, Associate, Notion Capital
(Twitter: @waynegibbins)


Wayne has worked in a variety of roles within the web technology sphere including in software engineering, product management, product marketing, marketing, operations, strategic partnerships, communications and branding.


 Joshua Green, Investment Director, Arts Alliance


Joshua joined Arts Alliance in August 2003 and is responsible for a variety of analytic, financial and deal making processes across Europe. Joshua helped to set up Lovefilm where he served as its interim CFO.


Mike Chalfen, General Partner, Advent Ventures (Twitter: @chalfs)


Over the past 16 years, Mike has served on 20 boards and made around 35 investments across the technology and media sectors. Invests in enterprise software and mobile, e-commerce and internet service. Before Advent he worked as a partner at BCG.


First Tuesday was founded in 1998 and is today the UK’s largest network for the leaders of high growth technology companies, their investors and related service providers with over 5,000 registered contacts.

The first tuesday of a given month (hence the name) we gather the best connected individuals to discuss new opportunities within a trending vertical in the digital space. It’s a thought leadership forum for those interested in staying ahead of the curve.

We promise to always;
- Source the best keynotes, leave with new and actionable insight
- Actively manage the mix of attendees, meet great people
- Use your time efficiently, 60 min of talks followed by 60 min of networking

Or as we like to say; don’t network – be the network. Sign up to our next event and experience this for yourself.



Christer Holloman
First Tuesday UK



First Tuesday, Office 36 88-90 Hatton Garden London EC1N 8PN UK


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